Overview. Summer is right around the corner, which means summer campaigns are in the oven, baking for their big debuts. While we wait to see...
Artificial Intelligence in Marketing
Artificial Intelligence in MarketingAdvancements in Artificial Intelligence (AI) and the new ways it can be used have been all the buzz! Hearing about deep fakes,...
Why Short-form Video Marketing is Dominating Marketing Strategies
Short-form video advertising is everywhere. We’ve all seen the TikToks and the Instagram Reels… they are taking over the social media landscape. After TikTok was...
ADA Compliance and Why It’s Important In Web Development
We just recently celebrated the 30th anniversary of the American Disabilities Act, a landmark ruling that affords Americans with a wide spectrum of disabilities and...
Covid-19 – It’s Affects on the Advertising and Marketing Industry
The Coronavirus is in the middle of its second wave and the numbers in cases are increasing day by day. Around the world, countries are...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...