DDL Advertising does a bit of everything for everyone. Our repertoire shows just how much we can provide to clients, and LongPlex is the perfect example of how versatile our agency is.
In 2017, we were approached by the owner and creator of a brand new, state-of-the-art family and fitness center. The main goal of this facility was to draw in fitness savvy and sporty people alike. Since then, we have been involved in its infancy to where they are now. This business did not happen overnight, and it’s taken many creatives to help mold it into the facility it is today. With the owner’s great ideas and our determination to see it through, we present to you our client, LongPlex Family and Sports Center!
About LongPlex
LongPlex Family and Sports Center is a 187,000 square foot facility located in Tiverton, RI. Whether you’re looking for space to work out, take fitness classes, or join a pickup league, they are your go-to sports facility! LongPlex offers a full Sports Kitchen and Bar, adult arcade, retail shop, bouncy rooms, full gym, walking/running track and more! The motive behind this complex is for parents (and kids) to enjoy their time while watching or playing in tournaments. How many times have you been a day-long tournament with nothing good to eat or anything to do in between? LongPlex is planning to be that solution.
Design and Branding
Our first and possibly the easiest step was to create a name for this amazing complex. Our team got to work and the name “LongPlex” was born – a combination of the owner’s last name and the word complex.
Design was the next and biggest step. Without a brand identity, a company is lost. We created everything for this company’s branding – logos, graphics, and brand standards. During this phase, we stuck with their vision for a royal blue color scheme and added one off colors that paired well with their primary color.