Have you ever participated in something just because your friend was? Or bought something because it looked good on somebody else? This phenomenon is known...
The Impact of “Super Bowl” Advertising
Ah, Super Bowl Sunday, the culmination of an American tradition. Grown men tackling each other to the ground, it’s precisely the activity that keeps the...
Geofencing vs. Polygonning – A Beginners Guide
With millions of people on mobile devices, what if there was a way to target people in a certain location at a specific time? Not...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...
How Halloween Became A $9 Billion Dollar Industry
It’s that time of the year again where the ghouls and goblins come out for a scare, but how did Halloween really originate? Many believe...
How to Guide: Effectively Connecting with College Students
Categorizing college students as Millennials has become an almost buzz word to describe this demographic. The age range for Millennials is still contested. However, it...